Written by: Kimberly White 

Hyundai Motor Company is launching a new brand dedicated to electric vehicles. 

The brand is based on Hyundai’s existing vehicle named IONIQ that launched in 2016. The electric sedan was the first to offer three different electrified powertrains options: hybrid electric, plug-in hybrid, and battery electric. 

“Now, IONIQ represents Hyundai’s growing commitment to sustainability and innovation and will be instrumental in achieving the company’s clean mobility goals,” the Korean automaker said in a statement. “IONIQ brand was conceived to fuse life changing mobility with environmental performance and has so far been instrumental in delivering progress electrified. IONIQ will continue to create a new balance in clean mobility synchronizing eco-products within an eco-system of lifestyle solutions bringing connected living to a new generation.”

Credit: Hyundai

Created in response to the growing demand for EVs, the IONIQ brand vehicles will have Hyundai’s current range of EV capabilities, including ultra-fast charging and battery-supplied power. 

“The IONIQ brand will change the paradigm of EV customer experience. With a new emphasis on connected living, we will offer electrified experiences integral to an eco-friendly lifestyle,” said Wonhong Cho, Executive Vice President and Global Chief Marketing Officer at Hyundai Motor Company.

The IONIQ brand will feature a range of numerically named electric vehicles beginning with the IONIQ 5, a midsize crossover utility vehicle, in 2021. The IONIQ 5 design is based on Hyundai’s concept EV ‘45’ unveiled last year at the International Motor Show in Frankfurt. 

Hyundai Prophecy concept
Credit: Hyundai

In addition to the IONIQ 5, Hyundai has confirmed two additional models- the IONIQ 6 sedan and IONIQ 7 SUV.  The IONIQ 6 is based on Hyundai’s latest concept EV, Prophecy.

Through its new IONIQ brand, the Korean automaker aims to become a global leader in the EV field by 2025.